Trying clothes on virtually.
How to bring a concept to life.
“We found this a great collaborative process and we were really pleased with the results which were delivered in a really tight time frame!”
Leo Berend
Marketing, Anthropics
Working out what not to say takes as much consideration as determining what to say. A huge amount of effort goes into clear and effective communication.
Another solid example of client-cousin-collaboration. Working with the Anthropics folk was a joy!
From storyboards to final video, we were closely supported by their design and mobile team as we brought life to static photographic content and mobile mock-ups injecting energy and fun into this video. Whilst always keeping the concept clear.
The video showcases Anthropics MyMy Clothing solution. Who wouldn’t want to Try on new clothes without leaving their sofa?
Nothing boring about storyboarding.
The secret to almost any project is agreeing the flow of information up front by using storyboards. We enjoy this process so much, it’s almost a guilty pleasure.
Iterative changes to the script, both visually and written, during pre-production is far more efficient and cost effective than making changes during production. Bored yet?
